Land Rover All-New Discovery Launch Event

Land Rover All-New Discovery Launch Event, Dubai 2017
 DAS Event took over Dubai s Kite Beach to ensure maximum public exposure with a fully immersive launch experience, highlighting the off-road credentials of the All-New Discovery with a challenging obstacle course as part of the unveiling sequence. And as if that wasn t spectacular enough, we added two low flying helicopters; a massive LED screen and mesmerizing fireworks to the mix. After the VIP guests of both JLR MENA and Al Tayer Motors enjoyed the hospitality, the taxi drives over the obstacle course and the All-New Discovery configuration experience, we opened the event site for the public to enjoy. Two days of taxi drives allowed guests to experience the thrill of the All-New Discovery conquering the challenging obstacle course. Product specialists were at hand to offer information and explanation about the finer details of the car in the configuration area, and the little ones could tackle a mini obstacle course with remote control Land Rovers.