Apple Launch Event 2017 - Presentation iPhone X, iPhone 8, iPhone 8 Plus
After months of leaks, it s easy to find Apple s dog-and-pony shows a little underwhelming. Ten years of iPhone events, too, has taken some of the sizzle out of the idea of another black glass-and-metal rectangle.
Yet, its Apple s most important product launch in the last three years. People haven t been buying as many iPhones since 2015, after which all the upgrades have looked about as similar as the Olsen twins.
Apple Special Event on September the 12th. Watch for the revelation of the iPhone 8, 8 plus and the iPhone X.