Max Events Dubai was chosen through a multi-agency pitch to strategize and execute the Launch event for Neopharma held at The Grand Hyatt, Oud Mehta on May 19th, 2017. The brand wanted to create a great buzz about the product in the UAE market to create awareness in the Pharmaceutical industry and Introduce the product.
 
 Dr. B.R.Shetty along with other dignitaries (Assistant Undersecretary of Public Health Policy and Licensing   H.E. Dr. Amin Al Amiri, Japanese Ambassador to the UAE, H.E. Mr. Kanji Fujiki, Prof. Tohru Tanaka, Prof. Naohide Yamashita) were present on May 19th, 2017 to address the Attendees and the local Media to talk about the launch of their Product and association the brand with SBI Neopharma & to spread the word across about their presence. Neopharma, one of the leading pharmaceutical manufacturing companies in the world, launched NatuALA also known as 5-Amino Levulinic Acid (5-ALA. The product NatuALA is a breakthrough in the management of Type 2 diabetes. Max Events Dubai created some interesting content for the brand to educate and share it amongst the Doctors who were the invitees.