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Content Marketing in SEO

Content Marketing in SEO

Like King, Like Content Content is the King in SEO!! Content marketing is the art of understanding exactly what your prospect and customers need to know and deliberately producing optimized content based on keywords that are driving organic search traffic and conversions. Then delivering that content in a relevant and compelling way to grow your business by socializing the content through your organization s social networks is what content marketing is all about. Content marketing is spreading the word about your company and product to millions of people without spending direct money on advertisements. There is scope for content marketing wherever there is content. Fortunately, a company can promote content without spending direct money on promotions. Content Marketing has a strategy cycle that starts with content creation and end with its optimization. After the creation, do researches on the content, measure, promote and publish it before optimizing. Promoting the content marketing without spending money on paid promotions is what we call Organic content marketing. Organic marketing takes time but once it starts yielding results you will keep getting customers on your website with zero spend on additional marketing. There are different types of Content Marketing; Social media posts Videos Images White Papers Blogs Info-graphics Webinars Games How-to Guides Podcasts Quotes Tutorials When selecting the type of Content Marketing we need to consider three things, which is called as the APP . Yes, the Target Audience, Brand or Product and the Purpose. Who you want to reach your message, the brand or the product you want to sell and the purpose of the promotion are the key factors to be considered before selecting the type of content marketing. How Content Marketing helps SEO rankings? There has been a huge change in the search algorithms in the recent years which made the isolate content marketing and SEO campaigns to a work-together culture to achieve the same goal. To be very precise, there is no SEO without Content . Be it keyword optimization or back linking, it is impossible to pursue results without developing a body of valuable content. Even if there are key differences between content marketing and SEO, both work together to generate the best results. Let s find out how content marketing benefits SEO. 1) The more the content means, the more the keyword opportunities Through the use of articles, blog posts, guides, and other written contents, you can use more keywords relevant to what the website is about which allows you to go beyond small paragraph limitations in the homepage of your website. 2) Google s preference on Substantial Contents Your Ranking can get hurt if the visitors get tired reading your contents that lacks relevant information. The highest ranked Google SERPs tend to have the highest amount of substantial contents. By creating such substantial contents that visitors really appreciate; you will have the best chance to take the top spot. 3) Content engages visitors to stay longer If your content begins to send people away very quickly, that can harm your rankings. So length is important, but don t waste your visitor s time, either. Content can help you combat a high bounce rate and solve problems like this, especially if it s done thoughtfully. Always try to start with an introduction about what you are going to say, link pages into it, also provide suggestions and will be more effective if you gave them an option to comment. 4) Uniqueness in Content helps get better rankings Focus on something which is not expressed or done before. Combine keyword research with content writing. Do a research on what people are searching online about your products and/ or services. Write the content based on the interest of their needs and as a conclusion link your products and/ or services page so that visitors will have the opportunity look into what you do. In short, content is one way to demonstrate your brand s integrity and help your audience trust you and a majority of business people says content marketing contributes to the SEO benefits that indeed helps achieve the business goals. Are you finding it difficult to start your own content marketing campaign? Why wait!! Call now to +97126447991 or contact us online today to find out why Silverline Networks LLC is and will always be the leading content marketing and SEO agency in the UAE.

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Getting More Followers in Facebook

Getting More Followers in Facebook

Facebook is one of the most popular social networks, despite reports about decline in users aged 35-44. It has 1.86 billion active users monthly and is expected to grow by millions of new users in the next 2-3 years. The organic search to get your visibility with no payment is less chance in facebook. That means the followers you have are not likely to see the content you post in facebook. This led the marketers to think other way around. Then how do we get noticed or market our company in facebook? Post engaging contents To get more facebook followers, you need lots of engagement on your posts. This drives your posts to the top of people s feeds and makes it even more likely a bigger audience will see them. To get more engagement you need videos to be posted. People love visual content and they love videos. Facebook is best social media platform for videos. A video posted on facebook gets an average of 135 percent more organic reach than a photo. That s a very good difference. Silverline Networks can help you to take advantage of video and get more engagement and visibility for your posts Create contents for facebook Facebook is best for posting videos, what should you do about it? Should I simply share videos from other accounts? Can I post the how-to video already published on my blog or youTube? Yes and No. You can share videos you find interesting or relevant and that is how you build relation and engagement. You should absolutely promote posts you created for other channels, too. But, you should also create your own videos just for Facebook. When you have contents just for your facebook followers, it becomes exclusive and unique for your audience. Using Facebook Live For facebook content, you need strategies. Post content with good engagement potential to get more followers. Facebook live videos dont have to be fancy, you just have to say something meaningful and useful. Facebook Live is the easiest way to post videos without having to worry about high cost. But you need to be creative and spontaneous. Capture a nice moment as it s happening and get more followers in fb. Facebook Groups Joining in facebook groups is a good way to have more visibility. You will be with more like minded people with same interests. The key for this is to work and to engage consistently with the group members. Dont just sign up and leave. You need to leave comments, discuss and post in the group.

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